Leona Lewis Helps Square Enix To Reach A New Audience

Video Games — February 22, 2010 at 9:55 — no comments  

Square Enix says that collaboration with X-Factor star will see Final Fantasy XIII reach a brand new audience.

Clark Kent says: Not familiar with the UK pop star? Find out more after the jump.

VIA MCVUK:

It was once a genre that was the reserve of obsessives and teenage boys, but the RPG is now mainstream – and Square Enix believes that its promotional tie-in with UK pop star Leona Lewis will allow the upcoming Final Fantasy XIII to reach an even wider demographic.

“Leona Lewis has become a star in such a short space of time and she appeals to the ‘now generation’,” VP of brand for the PAL region Larry Sparks told MCV.

“Add to that her stylish classy music, provided a great opportunity to collaborate on Final Fantasy XIII. It has allowed us to reach out and touch consumers who may never have heard of the franchise, which can only be a great thing.”

Clark Kent says: To read MCV’s full interview with Larry Sparks, click here. You can see Ms. Lewis singing her video game inspired tune below:

Tags: final fantasy xiii, leona lewis, ps3, xbox 360